Meta AI
Meta, the parent company of Facebook, Instagram and WhatsApp, has added new features to its AI tool. Through Meta AI, users can further improve their work on social media platforms. This AI tool has been brought especially for advertisers, with the help of which they will be able to create creative advertisements on these platforms. Through these AI tools, users will be able to generate photos and videos. These tools of Meta work on the advanced large language model Llama.
Advertisers benefit
Launching these creative tools, Meta said it is their job to help advertisers at every step of their journey – either through improving performance or through creative ideas and automating. These new AI tools of Meta will be useful in image generation. With their help, advertisements made for business will be attractive. Users can also add text on images designed by Meta AI. Not only this, users will also get different backgrounds, which users can adjust as per their choice.
For example, if an advertiser wants to advertise their product on Meta’s social media platform, they will have the option to create an AI generated background with the product. With the help of this tool, advertisers will be able to make their advertisements more attractive, so that they can get maximum traction. Similarly, through Meta AI’s video generation tool, advertisers will be able to use AI elements in their product videos as well.
Integrate with social media platformsT
Apart from these new AI tools, Facebook’s parent company has integrated Meta AI in its products. This AI feature of Meta is currently being rolled out, soon users will start getting both these generative AI tools of Meta with the social media platform. By using these tools, advertisers providing digital ads on social platforms will be able to make their product advertisements more attractive.
